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CULTURE FIRST

Moneyball of Character, turning the human factor into actionable intelligence across the player lifecycle.
From scouting to onboarding to development, we quantify mental and cultural fit so teams recruit smarter, integrate faster, and sustain high performance under pressure.

THE PROBLEM

50% of NBA First Round picks underperform relative to expected potential.

Teams invest heavily in physical analytics but neglect the most crucial variable: character, resilience, and cultural fit. This leads to costly transfer failures and underperforming rosters. Currently, personal/mental coaching operates word-of-mouth, not data-driven.

THE WCI™ PROTOCOL

Proprietary Behavioral Intelligence Engine

AI-DRIVEN ENGINE

Full behavioral profiles generated without intrusive testing or player participation.

SCIENTIFIC VALIDITY

Utilizing 150+ clinical-grade parameters for industry-leading personality accuracy.

50+ DIGITAL SOURCES

Automated harvesting across diverse digital signals and communication channels.

PREDICTIVE MODELING

Advanced simulations for team chemistry, cultural fit, and roster optimization.

QUANTIFIED SOFT-SKILLS

Objective 0–100 mapping of complex psychological traits and social markers.

ACTIONABLE INTEL

Turning raw psychological data into tactical recruitment strategies for elite teams.

MARKET OPPORTUNITY

$6.18B

Total Addressable Market (TAM)

Operating at the high-growth intersection of Sports Analytics, Athlete Management Systems (AMS), and Mental Health services.

21.9%

CAGR Industry Growth

The Sports-Tech sector is expanding rapidly, driven by the urgent demand for data-driven performance and risk mitigation.

40%

Roster Failures Rate

Mental and social metrics voids currently account for 25-40% of roster failures in professional sports recruitment.

$1.85B

Serviceable Market (SAM)

Focus on elite professional leagues (NBA, EuroLeague) and Tier-1 Collegiate sports with high-stakes recruitment needs.

Private equity and institutional capital are increasingly flowing into the sports industry and its tech ecosystem, with sports services deals reaching $31.64 billion in 2024—nearly quadrupling the previous year. This influx of professional capital is transforming sports into a scalable, investable asset class, driving a landmark year for sports-tech with over $200 billion in total deal value.

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HAREL ROSENBLUM

Co-Founder

Former Special Forces Co. Commander with a robust background in strategic investment. Expert in high-stakes mission execution and resource allocation in volatile environments.

NETANEL SHRIKI

Co-Founder

Former Special Forces Sergeant and Full-stack Data Expert. Specialized in automated data harvesting and converting complex behavioral signals into clinical-grade actionable intelligence.

Avi Even

Advisor

Brings over 20 years of elite Euroleague experience as Maccabi Tel Aviv’s Head Coach and Sporting Director. He provides critical expertise in talent identification, roster construction, and the psychological aspects of team management.

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Barak pelg

Advisor

A former member of Israel’s elite special forces (Sayeret Matkal) and a seasoned head coach in the Israeli Basketball Premier League. He leverages his dual background in military leadership and professional sports to consult on team dynamics, specializing in building high-performance units and mental resilience.

SECURE INQUIRY

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